Adobe has industry-leading products such as Adobe Creative Cloud Express and Adobe Acrobat which provide small businesses with everything they need to create engaging content as well as to stay organized. However, many small businesses do not have sufficient awareness of Adobe's capabilities to view them as relevant or instrumental to their success. The brief given to us was to develop a fresh, breakthrough brand campaign that puts Adobe on the map as the must-have brand for small business success. The challenge was to create a big idea for the Adobe brand that builds lasting connections and establishes them as an invaluable partner to small businesses for years to come.